Hieroglyphics Imperium producer, Unjust is a man of many talents; producer (Hieroglyphics, First Light (Opio and Pep love), Binary Star, Phat Kat, etc.), and Art Director/Designer (CBS.com, CNET.com, Last.FM, CBSSPORTS.com, Hieroglyphics, Dilated Peoples, Little Brother, Rakim, Ice Cube, Pastor Troy, Tech N9Ne, J-Dilla, Alchemist, Planet Asia, Exzhibit, Too $hort, E-40, Roc Marciano and many more).
Unjust’ “She Reads Me” is a remix of Kendrick Lamar’s "She Needs Me" over a beat sampling the “Reading Rainbow Theme Song.” Reading Rainbow is an award-winning (200 Broadcast Awards—including scores of Emmy’s) American children's television series that was aired by PBS from June 6, 1983 until November 10, 2006, which encouraged reading among children. The show was hosted by LeVar Burton, who in June of this year launched a Kickstarter campaign in an attempt to revive the series in a web-friendly format. The Kickstarter campaign went on to raise over 5+ million dollars, thanks in large part due to LeVar creating a new and updated theme song and sketches from Funny Or Die and a "Tweeting Rainbow" sketch for Jimmy Kimmel that became a Trending Topic on Twitter and went viral with coverage from The Today Show, Jimmy Fallon, Perez Hilton, Conan O’Brien, E Online!, Huffington Post, Buzzfeed, Rolling Stone, MTV, US Magazine, Gawker, Uproxx, Vulture, Slate, Salon, New Yorker & Complex among many others.
“She Reads Me” is the first leak from Unjust’ forthcoming Kendrick Lamar Burton remix project and piecing the project together became a labor of love for Unjust as he states “Television of the era in which I grew up had a certain vibe. Due to a lack of CG, Television producers and movie makers had to rely on the music to play a bigger role in setting the emotional tone of a scene. This, along with personal memories, is why I often sample music from TV and movies. I wanted to do a remix project, but I wanted it be something that had never been done before; something that would stand out and be attention getting. I figured if I was going to do it, I should remix the best emcee out there right now—and in my opinion, that’s Kendrick Lamar. As a bit of an old school, jaded hip-hop head, when I first heard Kendrick Lamar I was overjoyed with hope. So this project while poking a bit of fun at him with the imagery is not meant to be disparaging towards him--- quite the opposite. He's the first emcee I heard in quite a while that made me like a song with a beat I didn't really like. So I wondered what he'd sound like on a different style of beat. Making the project proved very difficult as Kendrick doesn't generally make his accapellas available, so I had to research and learn how to DIY (do it yourself) them. This mixtape brings my humor, my design skills and my beats together full circle, while paying homage to the greatest era of TV, and arguably the greatest emcee of the modern era.”
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