Ziggy (@ZIDouble408) - “Hurry Up And Buy” [New Music] Prod by Cisco

Ziggy (@ZIDouble408) - “Hurry Up And Buy” [New Music] Prod by Cisco

When you're offering a quality product, it's only right to encourage the consumer to Hurry Up And Buy! Alongside producer Cisco, rising San Jose, CA emcee Ziggy offers his latest full length that is primed to be his breakout project. Over production that calls back to classic hip-hop samples mixed with modern day drums and sounds, the West Coast spitter delivers the kind of lyrics, wordplay, and perspective that will resonate with fans of established Cali heavyweights like G-Eazy, ScHoolBoy Q, and Nipsey Hussle. If you like what you hear, be sure to pick it up on iTunes, Spotify, and Tidal to show your support!


The eternal struggle for the modern day emcee is getting people to pay attention. Add to that the onus of putting a city on the map that is an afterthought in an already established hip-hop locale, and the task would be too daunting for most artists. But for Isaiah Williams, known to most in the public as Ziggy, it’s a job that he’s willing to take on by creating quality music with a sound and perspective that’s both familiar to his region yet unique to his personality. On his latest effort “Hurry Up And Buy”, Ziggy makes a bold statement not through traditional brags and boast, but through creating a quality product worth paying for.

Born and raised in San Jose, CA, Ziggy found himself living with his father in Chicago during his adolescent years. It was there that he truly developed his passion for the craft, by performing, battling, writing, and recording often. It was before the start of his freshmen year in high school when he moved back to San Jose, and with close friends created the “Westacy” crew that’s been consistently making noise in the Bay Area and beyond. After a few projects, Ziggy would meet Cisco, the producer who would suggest that the two record an album together, and who would help cultivate his best sounding records to date.

Drawing influence from modern day West Coast bred stars like G-Eazy, Nipsey Hussle, and SchoolBoy Q, along with the musical DNA of legends like Ahmed, Das EFX, and DJ Quik, “Hurry Up And Buy” is primed to be considered the breakout project for Ziggy. Forward thinking boom-bap production mixed with classic samples, infectious grooves, and elements of today’s era provided by Cisco, Ziggy brings sharp verses and clever wordplay, crafted choruses, and a sense of vulnerability that is empowered by self-motivation. For those listening, “Hurry Up And Buy” isn’t only a call for purchase, but to have the wisdom to invest in the next rising star of hip-hop.

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Submitted By:  BLUE Public Relations

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